Business Startup Manual

The book offers an alternative paradigm to understand the entrepreneurial journey which is inspired from an emerging discourse on lean startup also known as the effectual method. In an effectual context the book offers a step by step guide to potential entrepreneurs who wants to start their business. Practically speaking, there is no one size fit for all approach which everyone can take to launch their business as everyone's starting conditions are different. These conditions are based on the availability of idea, skill set, team, network, capital or a combination or any of these resources. Based on these starting conditions the book offers 11 routes. The book keeps it practical without dwelling into unnecessary theory and examples, and gets straight the point. Highly recommended for potential entrepreneurs residing in informal economies of developing or underdeveloped countries.